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Carolina Migratory Trails
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The just completed NCOA (National Change of Address Audit) for the 8 months ending 3/1/11 documents actual moves from the CarolinaLiving.com “registration” data bank. The audit reflects 702 total moves to and amid the Carolinas. In all, right at 88 per month ... about 70% of the 2007 peak.
Charts above reflect interesting fresh destination ranking data. A few observations:
 44% moved within the Carolinas. Looking at the results more closely, we notice some new Carolinians built on previously purchased lots.
Reasonable home prices are moving families out of apartments (often stage-one of a relocation) into their dream homes.
NC had 85 more moves than SC. Metro regions and surrounding communities took the lead.
The CarolinaLiving.com audience is attracted by the cultural, economic and lifestyle value here.
Remember, these moves only reflect the 1% of our annual 500,000 readers and browsers, who take the time to “register” as they complete (five screen loads, 26 questions), the Carolina Lifestyle Survey™
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MARCH 2011
Hello!
It was spring 1986. No cell, internet, web or email. Certainly, no thought of Facebook, LinkedIn or Twitter.
Just a fill-a-void-idea: To “showcase the Carolinas” as very cool places to visit, live and do business … an inspiring suggestion by then SC Tourism Director, Fred Brinkman, whose Welcome Center managers reported thousands of requests for relocation information.
Fast forward 25 years. Join us in celebrating a major benchmark anniversary. The SBA reports, only half of businesses survive 5 years. Another third disappear in 10 years. Then only 25% last beyond 15.
As a small business, Center For Carolina Living (and its dot com sibling, birthed 1/1/95) reflects 99.7% of all surviving firms (52% of which are home-based).
Communicating to and research on “Turbo-Tourists” and new residents is the core of our enterprise growth strategy. Sunny or bleak, trend research has been the IQ for business decisions. See fresh origin & destination rankings charted on the left.
1. Decide to work “with” people, not for anyone …
1. ever again.
2. Principals get equal equity, against the legal advice.
3. Define and achieve a higher purpose mission.
4. Create a business model so customers
4. can “measure” results.
5. No guts…no glory. Just measure risk tolerance.
5. And the rest ....
What’s in the next 25 years? We remain positive. Americans are more mobile than ever. The Carolinas will welcome 66 million visitors and are forecasted to receive 485,000 new faces this year … all ages, gross-in. Trends that continue forever. Thanks again for an excellent tip from a tourism expert.
If your target customer is an affluent resident or frequent visitor with relocation motivations, that’s the audience we serve. Come aboard and celebrate measurable results.
Sincerely,
Center For Carolina Living
PMason@CarolinaLiving.com
P.S. Want a list (origin and destination addresses) of families that visited then recently relocated to your region?
Compare Carolina & National Housing Metrics
Fresh 2010 data on permits, employment, affordability... Read more.
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