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Staying on the Radar Screen with Speakers Bureaus Call any speakers bureau to learn how you can stay on the bureau's radar screen and you'll get an answer very close to the one we're about to share with you here. Sure, lots of people claim they've got the greatest strategy on differentiating themselves from all the others, but really, it all comes down to solid communication with your target audience, using communication methods that work. Are you communicating with Speaker Bureaus? You may already be getting frustrated by our saying that bureaus want you to "communicate" with them everybody knows you can "over do it" and end up looking desperate, or worse, become the pest that doesn't get return phone calls. Well, this is true using the wrong positioning and communication vehicle. Nobody wants to get frequent, pointless, warm and fuzzy calls from a speaker looking for an extra gig. And everybody knows that bulk mail is expensive and just gets dumped in the can. Save your money! There is a better way to communicate these days; a better way to position yourself as an expert (bureaus and clients hire EXPERTS, not speakers); and a better way to stand out from the crowd. Are you unique? Are you really good at what you do? What makes you or the information (or entertainment) you provide different than the dozens or hundreds of other speakers in your niche? What is unique about your message? What is noteworthy about the reviews you get from your audiences? Does any of this matter to bureaus that might hire you? How do you communicate this to them with consistency and pizzazz? Sure, a lot of questions but important ones to any speaker concerned about increased bookings. Multi-media Email is the Ideal Communication Tool Email marketing can achieve over 100% view rates, is faster to execute a campaign than nearly any other marketing medium, is exciting allowing you to send images and sound, and is also amazingly inexpensive. It's bewildering why more speakers aren't using it to position themselves and communicate with speakers bureaus and fans. You've got a message. You're unique. You're making a difference, moving audiences, and developing your reputation and niche. But are you positioning yourself for more business with maximum return? Are you positioning yourself as an expert with a monthly email newsletter to top prospective clients, bureaus, and fans? Are you generating additional product sales by capturing email addresses at gigs and then staying in front of your prospects? Are you generating spin-off consulting business from a recent email newsletter where you outlined your latest breakthrough techniques? Maybe you're like lots of the clients we first started working with that had no idea how to launch a sophisticated email newsletter or marketing campaign. If so, today is a day you can seize a day where you can take one giant leap toward improved positioning, communication, and bountiful marketing. Wouldn't you love to learn how you can market yourself, your company, your products, your consulting, and your speaking with unprecedented results? Enter, EnFlyer, Your Email Marketing Partner We are the Email Marketing Experts, and help our clients achieve off-the-chart results through this powerful new medium called Permission Email Marketing. You may have seen our company name in extra small print on the bottom of emails from blue-chip companies like The National Restaurant Association, IMAX Theaters, and The Smithsonian. We have helped hundreds of companies and dozens of professional speakers implement permission email marketing in their practice and we are excited about the prospect of working with you too! If you are ready for marketing that gets results and
to take your speaking practice to the next level, call today for a LIVE
demo of the EnFlyer service.
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