COMPANY BACKGROUND

This Harlem, New York restaurant and bar serve classic and contemporary American, Caribbean, and Soul Food cuisine along with a selection and wines and cocktails that caters to a diverse crowd in New York City and surrounding areas. The restaurant has now been in business for more than 10 years, becoming a local favorite, and has now been profiled by various publications, television shows, and social media influencers.

NEEDS AND CHALLENGES

Having recently opened their doors as a new restaurant, they were looking for a reliable online marketing medium that would help equal or exceed the performance of their offline promotions while remaining on a modest budget. Offline promotions were generally effective, but ownership felt that varying radio and print costs would be too unpredictable.